When we launched Gift With Purchase (GWP), I shared that I had tried running those promotions in my own store and I had struggled with the customer experience, reliability, and clashing with other offers. Something that led to me having to patch things up at 3 am the night before Black Friday.
It goes without saying that no one was more excited for our Gift With Purchase launch than me.
I used Abra to launch Valentine’s Day campaigns, combine with other offers, and optimize my overall promotion strategy with more control over my average order value and margins.
Today we are unveiling some new additions that not only give you more options but even more tools to optimize the bottom line of your business by leveling up the customer experience.
What’s New?
Our mission for this year is to give merchants flexibility and control over their promotions, and we’ve introduced two significant updates to do just that:
Define Product Quantities
We already allow you to show progress based on the amount spent, and with our latest update you will be able to make the gift tied to a number of products purchased.
Use Products and Collections for GWP Promotions
Tailor your gift for what matters most to your business. Exclude products already on sale, focusing on items from a specific vendor, or select a collection that pairs perfectly with the gift. You can create the ideal match between your products and the complimentary gift for both your customers and your business.
Unlock New Promotional Possibilities
These improvements may seem incremental, but as merchants ourselves, we know this will open up new opportunities for your business.
- Clear Inventory: Strategically move key products by including them in your GWP promotions.
- Upsell Opportunities: Encourage customers to add more to their carts with enticing upsell offers.
- Better Bundle Upsells: Curate bundles that appeal to your customers’ preferences and increase average order value (AOV).
Why It Matters
Whenever you add more tactics to your toolbox that can save you time but where we pride ourselves is in the impact to your bottom line. A more fine tuned GWP offer can:
- Increase Conversion Rates: Convert window shoppers into buyers more effectively.
- Lift AOV: Enhance your average order value by incentivizing bigger purchases without sacrificing your profit margins.
Examples of Abra Gift with Purchase
We have shared some benefits, but now let’s get into the experience. Where we are most different from other promotional tools is that we sweat the details of the storefront experience.
Take a look at the various options below for inspiration.
Spend More to Get a Gift
Encourage increased spending with a threshold ie. “Spend $75 or more and receive a free gift.”
BOGO
“Buy 3, Get 1 Free” to clear inventory or promote specific products.
Bundled Offers
Rather than just marking down product prices in a bundle, add a free product as a gift instead.
Collaborative Cross-Sells
Collaborate with vendors to offer exclusive gifts when you buy one of their other products.
Collection-Based Promotions
Offer complementary products, such as a free bag with any set purchase from a specific collection.
Setting up Your Own Gift With Purchase
Dive into these new features and start transforming the way you do business today. For more insights and tips on leveraging Abra for your e-commerce success, check out our Conversion Labs Blog.
Elevate your promotional game with Abra’s latest feature and watch your business soar to new heights.